KHESH GRUPO coordinates Barceló Group's hospitality market-entry programme in Uzbekistan
In September 2026, KHESH GRUPO coordinated a working programme in Tashkent and Samarkand for Barceló Group, focused on evaluating hospitality opportunities and building the local institutional interface required for market entry.
The programme included meetings with national and regional institutions, development and tourism stakeholders, financial institutions and hospitality asset owners. A number of hotel and destination-related opportunities were reviewed across both cities.
Following the visit, KHESH GRUPO is coordinating the next stage of work: collecting additional project information, screening the opportunities identified during the programme and supporting Barceló Group in determining which projects merit deeper evaluation.
KHESH GRUPO's role is focused on local coordination, opportunity screening, preparation of project information and institutional support. International market access is supported through the Spain–Central Asia Business Gateway (SCABG), connecting opportunities in Central Asia with Spanish and European capabilities.
The current work does not imply that any management agreement, investment commitment or final project selection has been concluded. The next stage is the detailed qualification of selected opportunities and agreement on further steps with the relevant stakeholders.